I liked the post on multiple levels.
First of all, I’m a sucker for zoos. Fort Worth, from where I just moved to Colorado Springs, has an incredible zoo.
And I love—and am totally dependent on—those maps they give you at the gate.
And zoos, good ones anyway, know how to do customer service, which has been a passion of mine for a number of years.
As I read the piece I found myself moving back and forth between two of my worlds: Graphic Design (my own business) and Customer Service (my day job).
From the article’s “what you’ll learn” intro:
- Five customer experience lessons from a zoo map
- How to successfully balance performance and customer experience needs
Pretty cool stuff. Read the rest here.