I’m starting to get “recommended posts” from Facebook targeting old men.
I guess that’s better than last week when I got bombarded with Facebook-generated invitations to play games.
I hate games.
I block people who invite me to join their games on Facebook.
But I don’t think I can block Facebook.
Y’know, and stay in touch with all my friends on Facebook (or let my curmudgeon self out in public once in awhile).
Every time I look up a book on Amazon, it starts being advertised on the right side of Facebook.
I already know about the book.
I was just there. 37 seconds ago. Often, I’ve already downloaded it.
Why would Amazon pay good money to make sure I know about a book I just downloaded from Amazon?
Maybe the same reason Academy advertises the shoe I just ordered from Academy.
Or Dick’s Sporting Goods advertises that same shoe moments after I returned it to them so I could order it for $10 less from Academy.
I recently created a homeowners quote on a certain insurer’s web site for a house we’re buying (moving day is April 27. You’re welcome to help.)
Minutes after I created the quote, ads for this company’s homeowners policies started showing up everywhere I went on the internet—not just Facebook.
I’m licensed to issue property policies in the state of Colorado.
I do it for a living.
At that very company.
I’m already familiar with their product.
The developmental phase
Some day, I hope, we’ll all look back on this era as some pre-golden age of internet advertising. The developmental phase that made it possible for me to run across advertising for stuff I didn’t know I needed. Or I knew I needed, but didn’t know where to find.
Right now—contrary to the old man ad staring at me from my Facebook feed—I feel like a kid again
With older siblings constantly telling me stuff I already know.