Matt K. Lewis, The Week: How the GOP can out-cool Dems in 2016:
My last column questioned whether or not Republicans should nominate “an Obama of their own.” Unspoken was how the concept of “cool” factors into all this. Like the products we purchase, the candidates we support say something about who we are (or, at least, who we want people to think we are). We might want to believe that our preference has to do with a candidate’s policy positions, and in many cases it does. But it’s also at least partly about cultural signaling. We all want to be seen affiliating with a cool brand, and we interpret what that cool brand is by means of our tribal identities.
In this sense, Republicans are faced with both a challenge and an opportunity. If a demographic shift has made it vital for Republicans to sell conservatism to more millennials and urban, cosmopolitan voters — and I believe it has — it makes sense to go for cool.
I don’t really disagree with anything in those paragraphs.
But then Matt goes on to name names.
“Cool” kids among Republican presidential candidates—and they’re all pretty much the names you’d expect Matt Lewis to list.
At this point, I have to agree with this guy:
You wanna see cool?